lifestyle, media, Writing

SEO Writing Basics

SEO Writing. What exactly is it? Simply put: SEO writing is the art of inserting key words and phrases into an article. And by ‘key words and phrases’, I mean the words typed into the Google search engine. Google uses algorithms to determine your content and it’s relevance on whatever the subject may be. These key words and phrases have the ability to optimize your site and give it higher rankings within a search engine.

For instance  if I’m looking for information on my cat’s health, my search phrase would be ‘cat health’. When I type in my phrase, Google will show me a list of sites on proper cat care and how to keep track of my pets overall health. Proper SEO writing,  would have included the phrase ‘cat health’ throughout their article.

In some situations, the phrase may not flow. Let’s say a person is looking for a heart doctor in Cleveland. They may type in (cardiologist Cleveland). And inserting that phrase into an article  repeatedly, can sound rather off-putting. In this case, realize that Google doesn’t always look at the punctuation in the article. So you could phrase (cardiologist Cleveland) in several ways, still combining the words as a phrase. For instance: “If you’re looking for  a   well skilled (cardiologist, Cleveland) is well known for…..” 

At the same time,you can bog down the article with ‘too much’ SEO writing. It’s called over-optimizing. More then 10 times, is too much. And it may drop you in the rankings.

Tips for SEO writing:

  • Consider your audience
  • Create a flow. Don’t just pop the phrase in there.
  • Reread your article several times. How does it sound?
  • Add your keywords and phrases as you go along, or after. It’s like Lego building. Which block goes best and where?
  • Practice your key phrases. Insert random keywords into Google and see what pops up. And when reading your article, try to imagine which words you would type in to find it.
  • Include the key phrase in the title and html.
  • Interview experts. Being able to direct quote experts on the topic  is extremely helping at driving traffic to your site.
  • Try to get at least 300-500 words in the article.
  • Advertise your article. Put your link up on as many blog friendly sites as possible. LinkedIn, Reddit and StumbleUpon are well known for this. And they work!

In closing, SEO writing is a way to optimize your site in the search engines, driving more traffic in your direction.

If you liked this article, feel free to leave me a comment or a link-back. Both are always appreciated. And stay tuned for an upcoming article on:  ‘the basics of HTML coding’.

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SEO Writing Basics
Art, Artists, design, diy, interior design, lifestyle, media, opinion, Photography, Random Thoughts, Writing

33 Amazing Sculptures From Around The World

33 Amazing Sculptures From Around The World

I’m smack in the middle of the biggest artist’s block known to man. I’ve got  canvas, acrylics, oils, brushes etc…and my mind is blank. This is typically when I Google search ‘madness’, so to to speak. Randomly typing in the first words that come to mind. The ‘images’ feature, by far, is my favorite Google feature. Today’s search was so fascinating, I feel the need to share. Maybe it’ll help you with your artist’s block, inspire a novel or just help you unwind. Today’s search : Odd Sculptures

Which ones are beacons of hope, fantasy and illusion? Which ones are the artist’s amazing rendering of their waking nightmare?  You decide. 

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I don’t know about you guys, but I’m either sleeping with the lights on tonight….or grabbing a bowl of popcorn and watching Stephen King movies…but I’m definitely inspired.

lifestlye, media, news, opinion, parenting, Photography, Politics, sarcasm, Writing

Lorain, Ohio : Let’s Play the Blame Game

Lorain, Ohio

The city of Lorain is in a $3 million dollar deficit. Yesterday 20 police and firefighter jobs were on the line. Last night the city came to an agreement  which will allow  the police and firefighters  of Lorain, to keep their jobs. However, the real problem is far from over. So let’s play the blame game. Who is at fault for the fragile state of Lorain’s economy? What does the future hold for Lorain?

Just last month I wrote an article on the lack of jobs in America: Where did all the people go?  For the photos, I didn’t need too look far. To be honest, the photos were initially intended to show the beauty in Lorain. But after about three photos, I realized the town center was deserted.  Mind you, there is still a powerful beauty beneath the emptiness. And on the outskirts, there’s no shortage of people in the suburbs. They just aren’t shopping in Lorain. There are a few exceptions, such as: Fligner’s . Their meat and produce draw plenty of traffic.

 

I hear a lot of folks passing around blame directed at local government officials, welfare recipients, the IRS, etc…

How about we look at the blatantly obvious, just for giggles. A majority of Lorain’s  original business and factory owners are long gone.

Let me explain what I mean.

I was around 9 years old when my father was laid off from the shipyard.

“Cleveland Shipbuilding was started in 1886 by Henry Coffinberry and Robert Wallace on the site of the Cuyahoga Steam Furnace Company, which was roughly where Detroit Avenue meets Center Street.  In 1897 they built a new shipyard in Lorain and relocated there, closing the Cleveland yard.  The company was acquired by The American Ship Building Company in 1899 and eventually became their Lorain Division.  It continued as a leading builder of lakers until the late 1970s but closed in 1983.  The site was sold to Spitzers as a steel scrap processing facility but is now a marina: see it from the air on Google here.  shipbuildinghistory.com

I’ll never forget that day. He looked as if he had the weight of the world on his shoulders. It took four long years for him to find another job. My father was/is a Navy man. He’s worked hard all of his life. An electrician by trade, he’s a true blue hardworking American. As a matter of fact, most of the folks around here are! The problem arises, when these hardworking men and women have nowhere to work.

So who do we blame? The mayor? That’s absurd! I’m fairly certain he’s my age or even younger. So I’m going to go out on a limb and bet my life savings that he did not close the shipyard.

How about the retired folks? Must have been them right? Except, most of them were blue collar workers like my dad. Now in their old age, they’re fighting to get by just like the rest of us.

And what about the rest of us? Do me a favor. It’s just a quick test. You don’t have to tell me the answer. Take a look around your house. Pick up a few items and make a mental note of where those things are made.

How many of those items say: Made In The USA? 

I know what you’re thinking. I’m guilty of it to. It’s virtually impossible not to be guilty of owning outsourced products. Fact is: the products outsourced from China are cheaper!  Given the lack of decent jobs, it’s all any of us can afford. The Dollar Tree is completely outsourced. Given the choice between a plate for $1 or a plate for $5 (and they are identicalmost will go for the $1.  The other problem is a humanitarian one: Who is building all of that stuff in China? And how many hours are they being forced to work. It’s everywhere, not just in China. They’re working 60-70 hour work weeks,  for pennies on the dollar.   I recently had reason to look into it and quickly became jaded. Once I really started digging, I did manage to find a few US suppliers. So if you look, they do exist.

Moving onto those with a college career, the problem stays the same.

Let’s say we manage to squeeze out enough for a college degree in medicine. We will spend years paying back those loans and the rest of our career paying an insanely high medical malpractice insurance. We are after all, a nation of sue crazy individuals. We can’t wipe our own rears without a lawyer these days. (Our outsourced/rebranded toilet paper may cause a rash). 

Maybe a teaching degree is the way to go? If we love the Common Core  <- insert sarcasm here, then we’ll go for it. Just know that anything we say to delicate little Johnny, may result in job loss or a lawsuit or both. So let’s leave those poor little kids be. They’re always truthful and teachers are  just mean. 

Small business owners are suffering as well. Given the choice between a McDonald’s $1 rubber patty, or the local ‘mom and pop’ shop’s homemade one; we go for the rubber. Ironically, in order to save a buck on a burger, we will spend thousands in medical costs down the road. Yes…I know…right?!?!  

Here’s the thing though: If we go ahead and spend that extra buck on our local businesses, we are putting money back into our city. Imagine that? You don’t say??? And small business owners will be able to employ more locals. Wow!  And pay them more! Wow….really?!?!?! 

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Or we could just keep feeding the McDonalds CEOs. It’s entirely up to you and me. In the case that we do continue feeding the McDonalds Corporation, I suppose we really have nobody to blame then do we? I sure hope we have decent health insurance. (I don’t know about you, but my deductibles are insane!)

Here’s the reality: Yeah, currently things suck a little.

Can we fix it? The good news is YES!

Instead of taking daily trips to McDonalds, we can eat at home and save up for a nice meal at one of the family owned diners. Stop being all consuming. Let’s face it, we all buy a whole lot of crap we don’t need! If the demand is gone, so is the supply. Start DEMANDING American made products. March into Walmart and ask them for their made in the USA products. If they don’t have any then leave. Do it everywhere and do it often!

Trust me, we can all live without that $1 pink plastic storage container. Part of the problem is that we’ve become a nation of instant gratification addicts.   It’s become so easy to go for the quicker option.

And it shows in our children. They’re entitled now. We break our backs to pay in the hundreds for some stupid shoes. SHOES!  We are buying a NAME! Some of the shoes are the cost of a house payment. But children have learned from us that we should hide our real ‘status’. Nobody wants to admit they’re struggling. Nobody wants to admit their total debt. ( Just because you are not in default, does not mean you are not in debt. If you have a credit card…guess what? You’re in debt! ) But we do it anyway! Why?

Because “Mom…all my friends have them! Do you want me to get picked on?” 

    Well…no…of course not.

We don’t want our kids to have to deal with adversity…cuz…wait…

   WHY THE HECK NOT?

The real world will tell them NO! The real world will chew them up and spit them out! And when they find out it’s not as easy as ‘the mommy who always said yes’, said it was…well…I suppose there’s always Prozac. There are plenty of ‘Big Pharma’ companies ready and willing to parent our kids for us.

In the end, who should we blame?

Us…we  should blame us…as a whole…as a unit. We should blame ourselves.

 

 

 

 

 

Kim Jong-un, media, movies, news, North Korea, opinions, reviews, the interview

“The Interview”: Kim Jong-un, Supreme Leader…

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First let me start by saying: Eminem… Eminem… Eminem…..I couldn’t pull my eyes away from that scene.  I have no logical reason for it, but that bit there…that was funny.

So what did I take away from “The Interview”? That’s a loaded question and I may irritate a few folks with my answer. Having seen multiple documentaries on North Korea (Thank You Netflix, YouTube and Lisa Ling), I’m well aware of the history and ‘God’ status of Kim Jong-un, Supreme Leader. For decades the population of North Korea has been veiled in a cloud of dark fantasy. To the outside world, the Supreme Leader has given a whole new meaning to the words “God Complex”. With horror stories of starvation and concentration camps being the lead view of North Korea, I found the movie to be rather refreshing. Take ‘the Nightmare Before Christmas’….how many kids lost their fear of the ‘boogie man’ as a result of ‘Oogie Boogie’? (ok…I know I’m adult, but that movie made sleeping in the dark much easier on my end).

And prior to Sadam and Osama finally meeting their deaths, there was almost …and I said almost (meaning not quite), an immortality to their cruelty.  Their deaths somehow made them ‘truly human’. Death, after all, stills every beating heart in the end. No living creature is immune.

“The Interview”, from my perspective, was less about humanizing Kim Jong-un for North Korea and more about humanizing the Supreme Leader….for us. Lets face it, we’re a species that loves to laugh! Laughter has the ability to elevate us, while at the same time, bringing us down to earth. Is the strife in North Korea funny? Hell no! But that wasn’t the point. As I sat in my living room, munching on chocolate chips and peanut butter (don’t judge me), the scene of Kim Jong-un giddy as a school boy, dancing to Katy Perry, filled my screen. For a moment…for one moment….a man I’ve never met, worlds away, cruel as the day is long….felt…human. Simply human. And what bothered me…and this part is strange…I felt sorry for him! Don’t get ahead of me here. It was an empathetic reflex, and frankly….I was annoyed with myself. Then I realized what the trigger was. Here is a man who has never known any other way. Cruelty is in his blood. It made me wonder…not if he cries, but why? I know that he must. He is in fact…human.  In the movie…yes...I know it’s just a movie...but in the movie, he’s portrayed as lonely.  Every emotion around him is fake. His so called ‘friends’ cry on cue, every single statement he makes is met with agreement and zero hostility. I would hate that.  My best friend, would call me out in a second. If I fell…she’d help me up, yes, but only after she put a picture of me, butt up in the snow, all over Instagram! Friends aren’t supposed to agree with every single fricken thing that comes out of our mouths. Friends are supposed to fight the good fight and tell us when we’re being ganks. True friendship is the thrill ride of the century….hills, valleys, the tunnel of terror and puking up that last corn dog on the spinning saucers. To put it blunty….farts are never hidden from true friends…those suckers are showcased in all their glory in full color right there on the front page. And just when you’re ready to blow your  stack: they pull a mind scramble on you, bring over a pitcher of margaritas, listen to you dribble on and on about your sucky ass day and then they remind you as to why they’re your bestie…it goes something like this “Suck it up! They have dollar shots at the karaoke bar! I’m buying!” 

This movie, besides the hilarious tank scene and finding out that, yes…Kim Jong-un does have an anus, did succeed in humanizing not only the Supreme Leader, but his lot of brainwashed followers. It gives me hope, that somewhere in that country…underneath the constant kneeling and propaganda, there are those who aren’t falling for all the hype. If that’s the case, there is hope for this country. Is there hope for Kim Jong-un? hmmmm…..Some people lie so much, they believe their own lies. I’d say this fella wrote the book on deception. Let’s face it. He has an entire country believing he’s a God. Well….as far as he knows. After all, there are athiests everywhere…..